Each brand has its own story to tell but often consumers do not know or have not been told - these are the Brand nuggets that need to be shared - whether it be the intricacies of blending a Whisky at a remote Scotch Distillery or the rare botanicals that are used to enhance the flavours of a Western Cape Gin - these are Brand stories that need to be told. The consumer will ultimately make or break a brand and thus critical to put that consumer at the heart of all brand communication whether it be social media, packaging, PR, promotions etc. Pricing also drives image and will be one of the first engagements made on a brand hence the importance of premium pricing for image. These are some of the challenges that I can help address with potential clients.